Continuous Performance Campaign
Audience: Company-wide across Square, Inc.
Partners: Performance & Effectiveness Team, HRBPs, Inclusion & Diversity, People Team Leads
Timing: Q120 - Q420
Tools: Figma, Contentful, Google Suite
Final Asset Links: Giving Feedback Guide, Evaluating Performance Guide, Slide Design, Office Screen Design
Summary: During Q124, Block went through a major business reorganization and culture shift. The goal was to realign with our high culture of excellence and performance from the earlier days of the company, prior to such rapid growth. As part of these major changes, I was placed on the centralized Block Learning team, with a charter to optimize for team effectiveness and high performance across the company. Over the course of Q124 - Q224, we launched a change management campaign around "Continuous Performance" which made all of our performance management practices something that happens all year long in the flow of work, rather than an annual event, as it had been done prior.
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Read the project case study below ↓
Case Study
// PROBLEM
Once being formed as a new centralized Block Learning team, we partnered closely with senior executives to understand what the concept of "continuous performance" looked like to them and began brainstorming ideas for how we could begin making that important cultural shift. Our goal was to create simple mechanisms for providing feedback in the flow of work, and also training employees on how to give more effective feedback. Our challenge was to create a company-wide impact and change, with only our small team of 6 individuals.
// PROCESS
Partnering closely with our engineering teams, we developed several Slack integrations that allowed feedback to be collected and tracked to a dashboard. With a simple way of giving feedback in place, we then began working on developing enablement content to introduce the new process to employees and show them how feedback practices could maximize the returns.
// SOLUTION
Surrounding the rollout of each new feedback tool or processes, we treated it like a full-scale product launch, hosting VILT sessions for questions and practice, preparing self-service guides, running an internal communications campaign, internal resource pages, and more. After launching the new feedback tools, we have seen over 80% utilization across the company. We continue to gather user feedback and work to incorporate new features in response.
Internal Communication Campaign
With the rollout of our new company-wide feedback bot integrated with Slack (aka LOOP), we needed to first focus on awareness. Working closely with our Internal Communications teams, we developed several assets that could be used in various promotion channels. To the left, you can see a couple examples: (1) Company-wide email (with custom banner) announcing the launch of 'LOOP' and how to enroll in our various enablement opportunities. (2) A graphic displayed on all of our in-office conference room screens.
Collection of Branded Assets
As part of our comprehensive launch for "LOOP," we developed a collection of branded assets which were focused on educating our employees on all aspects of the new tool and processes related to our shift to continuous performance. It was important that all parts of the "Continuous Performance" campaign felt aligned and intentional. Working with another Senior Learning Designer, we developed a unique "brand" for the campaign including photo treatments, illustrations, icon systems, etc. This page included several examples of VILT Slide Deck designs and on-demand guides.
Resource Page Designs
At Block, we typically use internal resource pages as a primary means of storing information and documentation in a public space that all employees can easily access. With the "Continuous Performance" campaign being a major cultural shift at a company level, we knew we would need a home for all of the associated information and enablement resources. We partnered closely with our primary stakeholders (People Leads, HRBPs, etc.) to develop the content and publish it on the pages. To give this campaign a sense of visual continuity and consistency, we also developed branded assets and page designs that were aligned with all of the other enablement materials (i.e. slide decks, guides, communication banners, etc). Please check out a couple examples below.
