LinkedIn Learning Launch
Audience: Company-wide across Square, Inc.
Partners: Internal Communications, Inclusion & Diversity, People Team Leads
Timing: Q120 - Q420
Tools: Adobe Creative Suite, Contentful, Google Suite
Summary: In the earlier days of forming a centralized Square Learning Team with only three individuals, we needed a way to respond to content requests across a wide range of topics, allowing us to budget our time to build custom solutions for only the most critical business needs. With this need in mind, we began the process of looking into top ranked MOOCs (massive open online course) as a means of supplementing our content offerings.
Read the project case study below ↓
Launch Communications Campaign
To ensure we saw the full value from our large investment in LinkedIn Learning, I partnered closely with our Internal Communications team to execute on a campaign to promote usage and recommend content. On this page, you can see several examples of assets developed to promote LinkedIn Learning through Slack and email.
Case Study
// PROBLEM
As noted above, our small team needed to find a way to meet the demands of our large employee population spanning across various areas of focus and discipline. We needed to budget our time and skillsets to creating custom learning experiences for the most critical business needs - company onboarding, leadership development, effective hybrid collaboration, etc. In addition to these needs, this was occurring at the onset of the global pandemic, with all employees working remotely, we quickly needed virtual learning opportunities.
// PROCESS
We began the process by gathering feedback from our primary stakeholders (HRBPs, Inclusion & Diversity, Talent, etc) to better understand the specific needs they have heard from their various client groups. We also looked closely into the usage data of our previous MOOC (Skillshare) to identify what types of content were most popular among our employees. With this we were prepared to decide which available option best suited our needs. LinkedIn Learning was the winner, primarily due to their content focused on fast-paced, technology-based skills. LinkedIn Learning also had the ability to integrate with our LMS, which was important in establishing a seamless experience for our learners.
// SOLUTION
The contract for our LinkedIn Learning enterprise account gave free access to all of our employees and was launched in March 2020, a time in which the appetite for on-demand, virtual learning was high. I partnered with our Internal Communications team to execute on a campaign promoting LinkedIn Learning access and recommending relevant content in our company-wide "In Case You Missed It..." newsletter. Within the first several months, we saw over 80% activation of our purchased licenses, putting us on pace with top industry benchmarks. To this day, LinkedIn Learning is deeply entrenched in our programs and used by a majority of our employee population.
